Feature Topic: Employee Engagement
E-Gift Cards Improve Blood Donor Campaign Performance
For many years, a humanitarian organization has run incentive campaigns aimed toward blood donors during periods of significant supply shortages. We partnered with this organization to overcome the challenge of dealing with multiple gift-card vendors and to reinforce its message by providing branded communication via e-gift cards.
The Challenge
The organization relies on community donations to support its blood-donor program, using consumer incentive campaigns to achieve the following outcomes: • Drive program participation • Generate stronger loyalty bonds • Reach established program goals At the beginning of our partnership, donors targeted during an incentive campaign were motivated to give when they received e-gift cards that came with the organization’s branding and a personal message of thanks—as well as the donor’s choice of popular gift-card brands. Once this solution met core program requirements, the organization identified two additional needs: • Figure out how to further extend the value of its incentive budget • Offer intrinsically motivated donors a chance to accept or decline incentives After creating an in-house solution to give donors the option to claim or decline incentives, the organization decided the process was too time consuming and costly to manage for every incentive campaign. The organization turned to us to help increase efficiencies and provide donors with a seamless reward experience.
Three-Pronged Solution
We introduced a three-pronged solution to help the organization more efficiently manage individual donor campaigns while also providing insights into the top reward selections for various donor segments. Those solutions included the following: • A reward-acceptance option that allows the organization to reinvest unclaimed incentives • Administration portal with simplified processing, campaign-tracking, and customer-service tools • Fully branded reward experience We also developed and enacted a communications plan between us and the organization to quickly and accurately address donor inquiries.
Results
The organization reduced the cost of its blood-donor program’s incentives by approximately 50% compared to traditional incentives without an acceptance option. Because of these budget savings, the organization was able to run significantly more campaigns and quickly reduce blood supply shortages.
What’s Next?
For more information about how incentives can bolster participation in your next blood-donor campaign, email us. Written by Meagan Sarratt Meagan is Tango Card’s product marketing manager. She helps get the word out about Rewards Genius and why it’s the perfect product for anyone looking to simplify their rewards program.
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Automate Your Reward Program with Tango Card and Zapier
Building a full API integration isn’t easy when you don’t have a team of developers ready to jump in. But that doesn’t stop you from needing to send digital rewards to your employees, customers, or prospects. That’s where Zapier comes in—when paired with Rewards Genius, it automates your rewards and incentives program, so you can get rewards out instantly.
What Is Zapier
Zapier is a web-based tool that helps users automate workflows by linking more than 1,300 web applications. This enables applications to easily pass information between themselves with workflows called Zaps. With a Tango Card integration, Zapier can automate the task of sending digital gift cards within your existing workflows and applications. You simply need to use Tango Card’s web app within Zapier—greatly reducing the time it takes to integrate with Tango Card’s API.
How It Works
Zapier was built to make integrations easy. Once you’ve signed up for Rewards Genius, you can build your first Zap in four simple steps:
1. Create a Trigger
A Zap is triggered in an initial enterprise application of your choosing. This might look like one of the following examples:
A new contact is created in HubSpot.
A user completes a Skilljar course.
Someone responds to your SurveyMonkey survey.
2. Pick an Action
With the Tango Card Action, you’ll only have one option: Send reward. This is when you’ll connect your Rewards Genius account to Zapier. We suggest using a sandbox platform when building your Zap. For your convenience, we’ve created a test platform for you to use:
Platform name: ZapierDemo
Platform key: WEzIsMS$j@Rybc?GE?PA&&LUHCcBgG?mQtjd@pRm&ksw
3. Choose a Reward
We recommend using the Reward Link Preferred, which lets recipients choose from dozens of top retail gift cards and comes standard with your Rewards Genius account. At this step, you’ll also be able to choose which custom email template you’d like rewards sent out on as well as your reward value.
4. Test and Finalize
Send a test email to make sure your integration is configured correctly. If everything goes well, your next step will be to email Tango Cardto get production credentials, turn your Zap on, and start sending rewards. For more detailed instructions for setting up a Zap, check out our how-to article in the Rewards Genius Help Center.
What’s Next
There are a number of popular Zaps that already exist to connect applications like HubSpot, SurveyMonkey, and Salesforce to Tango Card. We recommend using one of these pre-constructed Zaps to get up and running even quicker. For more information about building your first Zapier integration, check out our webpage or email us. _____________________ Written by Meagan Sarratt Meagan is Tango Card’s product marketing manager. She helps get the word out about Rewards Genius and why it’s the perfect product for anyone looking to simplify their rewards program.
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