As the saying goes, “It’s not the size of the incentive that matters,” oh wait, yes it is!
With 100s of live incentive programs running right now, we have a really killer view into a ton of different incentive strategies to drive business behavior.
I wasn’t sure how to break up this post, so I made a simple matrix for several of our most common types of programs (with desired behaviors) and reward amounts. I filled in the boxes with behaviors and actions:
The general rule of thumb is to match the value of the behavior to the size of the reward. Then simply deliver that reward instantly to maximize impact and keep them coming back.
Size does matter!
Written by Scotty Greenburg
Scotty has been at Tango Card for 4 years in Marketing. Along with the rest of the Tango Card business team, he has helped to create a culture of incentive domain expertise to best support Tango Card’s enterprise reward and incentive customers.