This customer story features a large trucking company founded on the belief that offering consistent, reliable, and damage-free deliveries allows its customers to optimize both savings and service. For over 20 years, it’s provided ground transportation and logistics to North American businesses. Due to corporate policy, the company requested to remain anonymous.
For this interview, we spoke with two leaders on the solutions compliance team about how partnering with Tango Card enabled the company to launch a workplace safety program, increase driver safety, receive cleaner roadside inspections, and provide drivers with the ability to choose the gift card that best matched their need.
Limited Selection and Inconsistent Inventory
Prior to working with Tango Card, the trucking company was using digital gift cards for driver-based rewards, but it experienced many limitations.
“Before Tango Card, the digital gift cards we used were quite cumbersome if a driver didn’t receive their reward email. They were also very expensive, had a limited selection of cards to choose from, and provided inconsistent inventory. Cards would be there one day, then gone the next.”
Drivers haul freight nationwide, which means they’re subject to routine roadside inspections from the Department of Transportation. The trucking company relied heavily on the use of digital gift cards to incentivize drivers to achieve better results on these inspections, but a lackluster gift-card experience made it difficult for the company to maximize the program’s effectiveness. This ultimately left drivers with little incentive to go above and beyond.
Robust and Reliable Digital Gift Card Catalog
With a reward program focused on incentivizing drivers that found themselves in various parts of the country on any given day, it was important for the trucking company to offer drivers a wide variety of incentive options.
Incorporating Tango Card’s digital gift card platform gave the trucking company:
Access to a robust and reliable catalog of gift cards
Ability to streamline the internal process for managing the reward program
Increased inventory reliability
Increased program engagement
“Tango Card has made it easier to manage our own accounts. We can see who has purchased gift cards, easily resend gift cards when needed, and overall manage everything on our own. There are no more phone calls and no having to guess if certain cards will be in stock. We can pull reporting and use the end-of-the-year functionality to quickly answer questions and order reports. The drivers also love having so many gift-card options.”
Expanding Rewards into Other Areas of Business
After seeing the success of incorporating Tango Card’s digital gift card solutions into its driver reward program, the trucking company expanded its use of digital rewards to include:
Annual employee-bonus program
Expanded workplace safety program
“Working with Tango Card has been great. Between the catalog and the website, it just keeps better. It’s working out really well.”
To learn how Tango Card can help increase engagement with your employee programs, click here.