Case Study: Tango Card and American Campus Communities
Jackie Thompson|May 3rd, 2022
American Campus Communities owns and manages high-quality student housing. It provides every resident with an environment conducive to healthy living, personal growth, academic achievement, and professional success. Focused on the student experience, and not just apartments, American Campus creates communities where students can thrive academically and socially.
Incentivizing Customers and Employees
American Campus Communities uses gift cards in several ways—from incentivizing lease signings and marketing promotions to recognizing and rewarding employees for service achievements and holidays. In addition, it uses gift cards to promote customer loyalty and resolve support issues.
“Our customers desire more flexible rewards and prefer digital rewards over traditional gift cards because they’re easier to use,” explains Kevin Clarke, Sr. Director of System Solutions at American Campus Communities.
Before working with Tango Card, Kevin’s team worked with a fulfillment partner and purchased physical gift cards directly from stores, which presented three challenges.
Time Spent Fulfilling Rewards
With more than 200 locations, overseeing and managing distribution and inventory was a time-consuming, manual process. “The former process took approximately 25–30 hours per week,” explains Kevin.
The cost of ordering and shipping physical gift cards was high. “We were spending over $65K annually on gift card purchasing and shipping fees, even with a B2B account.”
Inventory Management Issues
American Campus has locations across the US and Canada. “Our inventory is huge and widely spread out. We lacked the ability to quickly report on usage and inventory. We also had limited visibility into who the gift cards were issued to. In addition, we faced the issue of physical gift cards expiring while in inventory.”
By using our Rewards as a Service (RaaS®) API, American Campus Communities is now ordering and delivering rewards faster, saving money, spending less time managing and fulfilling rewards, and improving its recipient experience.
“We use Tango Card’s API to monitor account balances and order history. It ensures funding occurs on time. In addition, our accounting team uses it to reconcile their ledgers,” explains Kevin.
Instead of physical gift cards, Kevin’s team now emails customers and employees a choice of digital gift cards with Reward Link®.
A Look at Reward Link
Reward Link is the fastest, easiest way to send a choice of digital gift cards—instantly via email. With Reward Link, American Campus Communities can:
Let customers and employees choose from a digital reward catalog filled with 100+ of the most popular gift card brands
Create custom email templates with their company’s logo and branding
Include a personalized message
A Look at Our Gift Card API
Our RaaS API is built to power rewards and incentives in apps and platforms. It contains multiple methods to support simple reward automation or platform-wide implementation. With our API, American Campus Communities can:
Access our catalog of 650+ e-gift cards, prepaid cards, and donations
Use our catalog, which contains descriptions, disclaimers, reward images, and other brand details
Order Reward Links, in bulk or one at a time, which are immediately delivered to customers and employees
Access order history, track email delivery, and resend rewards
How Our API is Integrated with American Campus Communities’ System
“Currently, I leverage the API to monitor our account balances outside of the Rewards Genius dashboard. The data is presented in a dashboard format on our company’s SharePoint page.”
A Look at the Implementation Process
“In one word, the implementation process was easy. The Tango Card team really worked hard to keep the implementation as easy and smooth as possible. I was impressed with how smooth it went. Not counting the contract and legal review portion, the actual implementation on the Tango Card side took maybe a week or two,” explains Kevin.
“Our operational time spent managing and fulfilling incentives has greatly improved. The former process took 25–30 hours per week. After partnering with Tango Card, we’ve reduced it to 2–3 hours,” explains Kevin. “We’ve also saved the $65K we were spending annually on gift card purchasing and shipping fees.”
Email firstname.lastname@example.org to learn how e-gift cards can improve your reward or incentive program.
This case study featuring American Campus Communities is based on a customer survey we distributed in October 2021 through TechValidate, a third-party research service.
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Jackie is originally from Oregon but has been calling Washington home for the last five years. She is a Content Manager at Tango Card where she spends her days sharing the positive impact gift cards can have on businesses. When she isn’t writing, Jackie can be found exploring Seattle, chasing around her two-year-old son, or hanging out with her husband and sweet dog, Coco.