Send E-Gift Cards When You Want
With Rewards Genius you can easily send e-gift cards with your logo and message to your employees and customers.
Digital rewards and incentives for your business
- Self-serve ordering of e-gift cards, prepaid cards, digital checks and more
- Order one at a time or place a bulk order
- Configure accounts and reports to take control of your gift card spend
- Add your brand to reward email templates
- No subscription fees or order minimums necessary
- Simple tools for effective customer service
Rewards Genius
is powered by Tango Card®Here’s how we do it:
Versatile Rewards Catalog
E-Gift Cards, Prepaid Cards, Digital Checks, Donations and more available around the globe. View Full CatalogExpert Program Support
We offer Onboarding Support, Customer Success Managers, Technical Support contacts, and Reward Recipient Support all standard.
The Tango Card team is here to make your program a success!
Curious how other Rewards Geniuses are rewarding?
Ways to Use e-Gift Cards in Marketo Smart Campaign
To hit key metrics, marketers need software that enables them to effectively communicate with prospects and customers—as well as ways to drive desired behaviors. That’s where Tango Card’s webhook comes in: connecting Marketo’s marketing automation software with digital gift cards.
A smart campaign is the tool that powers Marketo’s program automation capabilities. Our webhook builds on those capabilities by enabling you to incentivize designated steps within those smart campaign with e-gift cards—increasing your ROI for programs, such as:
• Referral programs
• Customer-acquisition campaigns
• Loyalty campaigns
Referral Program
If you’re asking current customers to refer new business, you’ll likely want to incentivize that behavior at some point—whether it’s when a sales call is scheduled or the contract is signed. Once you have that referral journey laid out in Marketo, our webhook lets you send a digital gift card as part of whichever step makes the most sense to incentivize within your referral program.
Customer Acquisition
New customer acquisition is often at the forefront of any marketer’s mind. To increase your chances of turning prospects into customers, you can incentivize the step—or steps—you’ve decided are most essential in a prospect’s journey by automatically sending a $10 Reward Link whenever the step is completed.
Loyalty Campaign
Keeping the customers you’ve already snagged—and upselling them on your other great product offerings—is key to meeting a company’s revenue goals. If you’re running a loyalty campaign to check in with customers and see how things are going, whether through a survey or phone call, incentivizing their response with an e-gift card can help increase the number of responses you receive. Just make sure to let them know in the preceding step that you’ll be sending a digital gift card to anyone who fills out the survey!
Marketo already has the tools to drive prospect and customer behaviors, and our webhook makes it possible to further incentivize them. If you’d like to learn more about incorporating digital gift cards in your next smart campaign, email us or watch the webcast.
Written by Cameron Johnson
Cameron has been a member of the Tango Card team for three years. As a business development director, he’s built his expertise around Tango Card’s proprietary RaaS API as well as integrations with services such as Marketo and Zapier. He’s worked with companies of all sizes to help structure solutions that make rewards easy to send and awesome to receive.
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E-Gift Cards Improve Blood Donor Campaign Performance
For many years, a humanitarian organization has run incentive campaigns aimed toward blood donors during periods of significant supply shortages. We partnered with this organization to overcome the challenge of dealing with multiple gift-card vendors and to reinforce its message by providing branded communication via e-gift cards.
The Challenge
The organization relies on community donations to support its blood-donor program, using consumer incentive campaigns to achieve the following outcomes:
• Drive program participation
• Generate stronger loyalty bonds
• Reach established program goals
At the beginning of our partnership, donors targeted during an incentive campaign were motivated to give when they received e-gift cards that came with the organization’s branding and a personal message of thanks—as well as the donor’s choice of popular gift-card brands. Once this solution met core program requirements, the organization identified two additional needs:
• Figure out how to further extend the value of its incentive budget
• Offer intrinsically motivated donors a chance to accept or decline incentives
After creating an in-house solution to give donors the option to claim or decline incentives, the organization decided the process was too time consuming and costly to manage for every incentive campaign. The organization turned to us to help increase efficiencies and provide donors with a seamless reward experience.
Three-Pronged Solution
We introduced a three-pronged solution to help the organization more efficiently manage individual donor campaigns while also providing insights into the top reward selections for various donor segments. Those solutions included the following:
• A reward-acceptance option that allows the organization to reinvest unclaimed incentives
• Administration portal with simplified processing, campaign-tracking, and customer-service tools
• Fully branded reward experience
We also developed and enacted a communications plan between us and the organization to quickly and accurately address donor inquiries.
Results
The organization reduced the cost of its blood-donor program’s incentives by approximately 50% compared to traditional incentives without an acceptance option. Because of these budget savings, the organization was able to run significantly more campaigns and quickly reduce blood supply shortages.
What’s Next?
For more information about how incentives can bolster participation in your next blood-donor campaign, email us.
Written by Meagan Sarratt
Meagan is Tango Card’s product marketing manager. She helps get the word out about Rewards Genius and why it’s the perfect product for anyone looking to simplify their rewards program.
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Kickstart Your Post-Close Relationship with the Perfect Closing Gift
Life as a realtor is so much more than selling: It’s hustling for your clients at every turn; building a network of contacts in your market; and ultimately, ensuring your clients feel welcome in their new home.
You do all of this to secure the referrals and repeat business that grow your client base year after year. By taking the extra step to send a closing gift that goes beyond saying thank you to welcome your clients into their new home, you end on the type of high note that encourages just that.
Let’s check out some of the qualities that make for a perfect closing gift:
Make It Personal
You’ve likely spent months working with a client by the time they close on their new home, which means you’ve gotten to know them well enough to give them something more than an empty Hallmark card and a branded keychain. By including a personalized note with your gift—something that can be easily done with the Reward Link—you’re ensuring your client feels like something more than a number.
Consider Their Needs
Clients are people first, which means they have different needs. That in turn means there’s rarely a one-size-fits-all closing gift that’ll serve everyone you work with. The family you helped close on the fixer-upper of their dreams—the one they can’t wait to start renovating—will likely need something totally different than the businesswoman who just bought her first condo. Tailoring your gift accordingly is the difference between a gift that goes untouched and one that’s used—and remembered—for years to come.
Keep It Practical
Clients want gifts they can use, which means that branded cutting board often ends up collecting dust in the back of their new kitchen cabinet. Give them something they can use—such as a gift card to a home-improvement store, a meal-delivery service for while they’re getting settled, or a furniture store to help them fill their new space—and they’ll be grateful for the thought you put into taking care of them even after closing.
What’s Next
Ultimately, a closing gift doesn’t do the hard work of selling and closing for you, but it does help ensure clients keep talking about you long after they close on their home. If you have any questions about how using digital rewards as closing gifts can help expand your business, email us.
Written by Meagan Sarratt
Meagan is Tango Card’s product marketing manager. She helps get the word out about Rewards Genius and why it’s the perfect product for anyone looking to simplify their rewards program.
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How Marketers, Researchers & Academics Increase Survey Engagement with Digital Incentives
Running a survey or research study takes time and money to set up, and you don’t always get the response rate you’re hoping for because respondents often need a nudge to participate.
That’s why Tango Card has partnered with Qualtrics to help organizations deliver incentives as part of their experience-management programs—making things easier for everyone. By fully integrating Rewards Genius, our self-serve, incentive-management platform, Qualtrics XM–platform users can incentivize participation in over 140 countries with digital rewards. Oh, and if you use Survey Monkey or Survey Gizmo to manage your surveys instead, check out our Zaps!
Paired with industry-leading customer support, Tango Card makes incentives easy to send and spend—meaning experience-management professionals can focus on their work instead of worrying about the incentives component.
Who’s using Tango Card’s Qualtrics integration? Researchers, marketers, and academics regardless of the size of their organization or program all benefit, so let’s check out a small sample of Qualtrics users currently leveraging Rewards Genius to incentivize their respondents.
Market & UX Researchers
Sometimes even the best survey design needs incentives to help get the number of responses required to complete a study.
Even more important is picking the right incentive type and amount for the intended audience. Sometimes that means changing the incentive amount in the middle of fielding. In Rewards Genius, researchers can instantly adjust fielding dates and incentive values to align with their Qualtrics survey. And because every incentive is tracked, researchers will always know which respondents received what and when.
Marketers & Community Managers
Speed matters when marketers and community managers need feedback and valuable insight from community members. By rewarding those members who complete actions—from the smallest to the largest—you’ll often see more engagement, which means quicker response times.
And with the flexibility of Tango Card’s Qualtrics integration, it’s easy to make things right with an A/B-tested incentive whenever the Customer Satisfaction Score (CSAT) drops for a particular segment.
Academic Researchers
Academic researchers at institutions of every size are using Rewards Genius to incentivize research participants. Our business model meets IRB requirements and it’s free, which means 100% of an academic’s approved budget goes directly towards incentives. Unparalleled first-tier customer support also means you don’t have to spend time fielding incentive issues on behalf of your participants.
What’s Next
Every day, we’re driven by the constant flow of new studies, campaigns, and programs presented to us by Qualtrics customers. If you’d like to learn more about how Rewards Genius and digital incentives can help bolster your research and marketing efforts, email us.
Written by Collin Manaois
As director of strategic initiatives for Tango Card, Collin oversees partnerships with enterprise incentive programs and large-scale integrations, such as with Qualtrics XM. He has a background in research, gamification, loyalty programs, and marketing technology. He’s also passionate about digital incentives and the role Tango Card plays in helping businesses acquire, engage, and retain customers and employees.
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Tango Card acquires GiftCertificates.com
All of us at Tango Card are thrilled to announce we’ve officially acquired GiftCertificates.com (GC.com). It’s exciting news that makes us even more optimistic for the future of Tango Card. You can read the official announcement here, but for a quick look at the key factors that led to this acquisition, read further.
Factor #1: A Long-Lasting Legacy
GC.com was founded in 1997 as one of the first gift-card brand aggregators in the market. Started with the vision to bring together great merchant partners and make them available to consumers and businesses, GC.com built a successful and lasting company that’s taken care of its customers for more than 20 years.
With this acquisition, Tango Card will add hundreds of customers and strategic-merchant relationships as well as an incredibly experienced and passionate team based in Omaha, Nebraska.
Factor #2: An Involved Funding Partner
Tango Card raised a round of funding in May 2018 from FTV Capital. This investment was more than just financial—FTV has since become a true partner to Tango Card equally focused in growing our market share in the B2B incentive-and-rewards space. In pursuit of that goal, FTV invested an additional $10 million in capital to help fund this acquisition.
Factor #3: Market Growth
The gift-card market has seen tremendous growth in past years—specifically in digital gift cards. Because of this pattern of growth, we believe our delivery platform and digital API can provide additional value to existing GC.com customers and that ultimately, we’ll be able to deliver better service, offer more options, and continue to grow.
We’re excited to bring together Tango Card and GC.com, and we’re as focused as ever on doing a great job for our customers and brand partners. Combined, we now have 130 employees with offices in Seattle, Boise, and Omaha, which means we’re more able than ever to serve your needs.
Press Release:
https://www.prnewswire.com/news-releases/tango-card-acquires-giftcertificatescom-300793615.html
Attributed: Nat Salvione
Tango Card logo:
GiftCertificates.com logo:
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Automate Your Reward Program with Tango Card and Zapier
Building a full API integration isn’t easy when you don’t have a team of developers ready to jump in. But that doesn’t stop you from needing to send digital rewards to your employees, customers, or prospects.
That’s where Zapier comes in—when paired with Rewards Genius, it automates your rewards and incentives program, so you can get rewards out instantly.
What Is Zapier
Zapier is a web-based tool that helps users automate workflows by linking more than 1,300 web applications. This enables applications to easily pass information between themselves with workflows called Zaps.
With a Tango Card integration, Zapier can automate the task of sending digital gift cards within your existing workflows and applications. You simply need to use Tango Card’s web app within Zapier—greatly reducing the time it takes to integrate with Tango Card’s API.
How It Works
Zapier was built to make integrations easy. Once you’ve signed up for Rewards Genius, you can build your first Zap in four simple steps:
1. Create a Trigger
A Zap is triggered in an initial enterprise application of your choosing. This might look like one of the following examples:
A new contact is created in HubSpot.
A user completes a Skilljar course.
Someone responds to your SurveyMonkey survey.
2. Pick an Action
With the Tango Card Action, you’ll only have one option: Send reward. This is when you’ll connect your Rewards Genius account to Zapier.
We suggest using a sandbox platform when building your Zap. For your convenience, we’ve created a test platform for you to use:
Platform name: ZapierDemo
Platform key: WEzIsMS$j@Rybc?GE?PA&&LUHCcBgG?mQtjd@pRm&ksw
3. Choose a Reward
We recommend using the Reward Link Preferred, which lets recipients choose from dozens of top retail gift cards and comes standard with your Rewards Genius account.
At this step, you’ll also be able to choose which custom email template you’d like rewards sent out on as well as your reward value.
4. Test and Finalize
Send a test email to make sure your integration is configured correctly. If everything goes well, your next step will be to email Tango Cardto get production credentials, turn your Zap on, and start sending rewards.
For more detailed instructions for setting up a Zap, check out our how-to article in the Rewards Genius Help Center.
What’s Next
There are a number of popular Zaps that already exist to connect applications like HubSpot, SurveyMonkey, and Salesforce to Tango Card. We recommend using one of these pre-constructed Zaps to get up and running even quicker.
For more information about building your first Zapier integration, check out our webpage or email us.
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Written by Meagan Sarratt
Meagan is Tango Card’s product marketing manager. She helps get the word out about Rewards Genius and why it’s the perfect product for anyone looking to simplify their rewards program.
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Quantifying the Power of Rewards in Research
Rewards Genius is the go to incentive provider of many research organizations that offer a full spectrum of quantitative and qualitative research projects. Relying heavily on survey completion and engagement from research participants, they turned to us when their previous reward provider was lacking. Keep reading to see how one organization increased survey participation by 61-80% with e-gift cards and Rewards Genius.
Please share why digital gift cards are valuable to your company.
We use the [gift] cards to incentivize research participants. The digital aspect makes everything easier & faster (especially in comparison to the old school method of fulfillment via snail mail).
Tango Card has made my life easier by taking care of something that was a fairly cumbersome process. This enable me to focus on other initiatives.
How do you work with Tango Card?
We order through Rewards Genius.
Who do you send rewards to and for what reason?
We send rewards to our customers and research participants for payment disbursements.
What kind of rewards do you use?
Gift cards.
Prior to working with Tango Card, how were rewards fulfilled?
We processed and fulfilled rewards/checks/deposits/disbursements ourselves.
Before working with Tango Card, did you experience any challenges?
We spent a lot of time purchasing and fulfilling incentives.
Struggled with tracking/handling lost rewards.
Customer support for reward recipients was lacking.
Program support from reward provider was lacking.
Now that you work with Tango Card, what improvements have you experienced?
61-80% reduction in time spent managing/fulfilling rewards.
61-80% increase in desired business result.
0-20% reduction in cost.
Happier reward recipients.
Rewards delivered faster or more on-time.
Better program support from Tango Card.
Written by Kasia McCormick
Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes are German Shepherds and tequila.
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E-Gift Cards Are the Best Employee and Customer Gifts
“For the 12th year in a row gift cards are the gift that recipients wish for most.”
– National Retail Federation, October 24, 2018.
While the consumers have spoken, we’d like to give you two insights into why e-gift cards make the best gifts for your employees and customers.
E-Gift Cards Are Desirable
E-gift cards provide two important things:
Choice—Are you unsure what your employee or customer wants? Let them decide. While a gift card allows a recipient to choose any product a retailer offers, a choice product like the Reward Link goes even further to provide a recipient access to dozens of retail gift cards.
Reward Link gives the recipient choice.
Seamless recipient experience—Sent straight to email, accessed on a computer or mobile device, easily spent online or in store—e-gift cards meet your recipient where they want to spend, when they want to spend.
E-Gift Cards Are Perfect for Your Organization
There are several reasons e-gift cards are the perfect business gift—and why sending them through Rewards Genius makes gifting even easier:
Easy to send—It must be magic the most desirable gift is also the easiest to send, but really it’s genius: Rewards Genius. Rewards Genius is the easiest way to send e-gift cards in our fully tracked, made-for-business portal.
Easily customizable—It’s important to feature your company and messaging with your gift. In fact, the majority of people remember how they spent their gift card and associate enjoyment of their purchase with the company or individual that gave it to them. Luckily, e-gift cards present an easy way to add branding and custom messaging, whether you’re sending a few gifts or thousands.
Cost effective—Most e-gift cards have no fees associated with them, which means a $25 e-gift card costs $25.
Tracking is built in—With the ability to track email delivery, redemption, budgets, and total spending, your finance department has never been happier.
Lastly, here’s a few quotes from people that use e-gift cards as gifts:
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Visit us to discover how e-gift cards and Rewards Genius can help make your holiday or year-round gift, reward, and incentive programs even stronger.
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Size Does Matter: Especially with Rewards and Incentives
As the saying goes, “It’s not the size of the incentive that matters,” oh wait, yes it is!
With 100s of live incentive programs running right now, we have a really killer view into a ton of different incentive strategies to drive business behavior.
I wasn’t sure how to break up this post, so I made a simple matrix for several of our most common types of programs (with desired behaviors) and reward amounts. I filled in the boxes with behaviors and actions:
The general rule of thumb is to match the value of the behavior to the size of the reward. Then simply deliver that reward instantly to maximize impact and keep them coming back.
Size does matter!
Written by Scotty Greenburg
Scotty has been at Tango Card for 4 years in Marketing. Along with the rest of the Tango Card business team, he has helped to create a culture of incentive domain expertise to best support Tango Card’s enterprise reward and incentive customers.
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Rewards & Incentives: We’re Built to Love Them
There’s no argument that being rewarded for something typically results in a positive experience especially if the reward is instant and in some form of currency. While this may be obvious to some, the happy feeling that is associated with receiving a reward is more than just that, it’s based on the principle of pleasure.
It’s Science.
So what is pleasure and why does it matter? The nucleus accumbens is the part of the brain where pleasure is created, a process which is also known as the reward circuit. When this part of the brain is triggered by a stimulus, like receiving a reward, it creates a shot of dopamine which is sparked by the neurotransmitters in our brains. The dopamine shot is experienced in a variety of ways which leaves an imprint on our brains reminding us to repeat the behavior that earned the reward.
Anticipation is everything.
Surprisingly, the reward circuit does not activate when a reward is received but when the anticipation of the reward is present. What creates the pleasure-seeking behavior is the desire to alleviate the craving for the dopamine trigger. This means that the brain forms a bond between the external stimulus (rewards) and the internal trigger (behavior) that is associated with the stimulus.
Positive Reinforcement
So now that we understand how our brains process pleasure, how do we reap the benefits of reward impact? From employee engagement, customer engagement/loyalty, referrals, to health and wellness – there’s a lot of room for rewards. Increase your ROI in many areas across the board by offering interesting perks that are simple and cost effective. If you’re interested in implementing digital rewards into your program, please fill out this form for more information.
Written by Kasia McCormick
Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes re: German Shepherds and tequila.
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