Rewards Genius Employee Rewards and Consumer Incentives Dashboard

Send E-Gift Cards When You Want

With Rewards Genius you can easily send e-gift cards with your logo and message to your employees and customers.

Here’s how we do it:

Versatile Rewards Catalog

E-Gift Cards, Prepaid Cards, Digital Checks, Donations and more available around the globe. View Full Catalog

SIMPLE DELIVERY TECHNOLOGY

Rewards Genius and our Rewards as a Service API are designed and maintained to help you drive business results.

Expert Program Support

We offer Onboarding Support, Customer Success Managers, Technical Support contacts, and Reward Recipient Support all standard.

The Tango Card team is here to make your program a success!

Why Our Customers Use E-Gift Cards for Employee Rewards

E-gift cards can be used as an incentive for a variety of use cases ranging from: Payment disbursements Customer loyalty Referrals Market research A large portion of our customers use e-gift cards for employee engagement, encouraging participation by rewarding employees who complete tasks or behave in a certain way. Here’s a deeper look into why our customers use e-gift cards and how its use has proven successful. They listen to their employees. Many companies rely on anonymous feedback from employees to improve everything from business processes to the office break room. Collecting feedback allows employees to candidly share their feelings about overall job happiness and areas for improvement. Knowledge is power, but action is key. This is why it’s important for stakeholders to listen to feedback and then invest in the general well-being of their employees, which can be easily incentivized by rewarding employees with what they desire most: e-gift cards. They provide a variety of reward options. Although it’s the thought that counts, rewards are not one size fits all. This is especially true when you’re trying to engage the wide range of personality types that are your employees. By acknowledging these differences and giving people the power to choose their own reward custom to their needs, you create a much more impactful experience that leaves a lasting impression for next time. Employees really like E-Gift Cards. Gift cards, especially e-gift cards, are certainly not new to the incentives game. As far as value goes gift cards have been the #1 wished-for gift in the U.S. for the past nine years, so it’s safe to say handing out gift cards as a reward is appreciated. Combining the power of rewards with a digital option that requires little to no effort operationally is the best way to motivate employees and keep them interested. In Conclusion E-gift cards are the best. Our customers use them for employee engagement because they see tangible results that show they really work. 30% of companies have seen an increase in employee engagement by 61-80%, and 25% of companies have seen an 81-100% increase in employee engagement since partnering with Tango Card. There’s a reason why gift cards are the most requested gift year after year! Interested in learning more about Tango Card and how you can increase your employee engagement numbers with digital rewards? Click here to get started right now! Written by Kasia McCormick Kasia may be a fresh face on the Tango Card marketing team but her background in hospitality and PR make her the total package when it comes to telling Tango Card customers’ stories and organizing our customer advocate program. She also blends perfectly on the marketing team, where the two main themes re: German Shepherds and tequila. +

Employee Engagement: Three Ways to Drive Results with Employee Rewards

Only 31.5% of U.S. workers were engaged in their jobs in 2014 (Source: Gallup). The probability is high that this is affecting you and your team’s productivity. There are a number of identified reasons why employees are not engaged with existing viable software solutions. So here we go – let’s talk 3 reasons for poor engagement and solutions that are easier than you think. Problem: Employees feel out of the loop Solution: Seek employee feedback. Gathering feedback from your employees is a great way to engage them by giving them an avenue to express their concerns and ideas and including them in planning for the company’s future. But how do you gather this feedback? You ask questions! TINYPulse is a great engagement platform that sends out a periodical question that employees can answer anonymously. By offering relevant and anonymous surveys, you are able to gather real-time feedback in order to track employee trends and address common employee concerns. Collecting and following through on feedback says a lot about commitment to employee happiness. Problem: Employees don’t feel appreciated Solution: Recognize and Reward. Encouraging recognition and rewards to flow from manager to employee and peer to peer is tried and true strategy for making employees feel valuable as well as promoting a happier and more collaborative workplace. The best part is that this can be simple and cost effective. You can choose to do it yourself with a digital gift card provider like Tango Card. Give everyone a small budget and allow them to reward one another with small e-gift cards to say “thanks!” or “good job”. You can also sign up for a simple office social recognition platform, such as YouEarnedIt, Kudos, and Bonusly. Allow everyone to recognize and reward one another on a common social stream. Given the digital nature of the platform and the rewards, recognition can happen in real time. This makes it possible to bring managers and employees together across multiple offices and departments. Problem: Employees are unhealthy Solution: Incentivize employees to make healthy choices. While collecting feedback shows employees you care and recognizing employees makes them feel valuable – health is a key component of engagement and productivity at work. Implementing a health and wellness program has been proven to create improvements in employees’ physical health, mental health and overall happiness. There are some excellent software choices available these days to help implement and manage an ongoing health and wellness program. Check out a number of platforms here: Health and Wellness – A Shifting Industry. We’ve seen these tools and techniques increase engagement for hundreds of companies and we strongly suggest taking a new look at engagement among your own employees. Written by Scotty Greenburg Scotty has been at Tango Card for 4 years in Marketing. Along with the rest of the Tango Card business team, he has helped to create a culture of incentive domain expertise to best support Tango Card’s enterprise reward and incentive customers. +

Four Trends Coming to the Rental Housing Industry in 2020

From June 27–29, 2019, over 10,000 attendees gathered in Denver, Colorado, for the 2019 National Apartment Association (NAA) Apartmentalize Conference. Over the course of three days, attendees and exhibitors shared insights and learnings into the current and future state of the rental housing industry. As a first-time attendee, these were our top four takeaways for the biggest trends coming to the rental housing industry for the remainder of 2019 and 2020. Trend #1: Gen Z Is the Next Big Focus Everyone is concerned about millennial consumers, but over the next decade, Gen Z will grow from 8 million to over 55 million in the US workforce. Unlike previous generations, Gen Z has experienced technology their entire lives, so leasing and marketing campaigns should incorporate the use of technology and reach Gen Z where they are most active, on apps and the internet. Gen X also places a high priority on trust, equality, and more casual, personable messaging that speaks to them like a friend. Businesses in the rental housing industry should ditch overly formal language in exchange for casual messaging to successfully reach Gen Z prospects. Trend #2: Rent-Payment Reporting Despite rent payments accounting for a hefty percentage of a renters’ monthly expenses, many renters aren’t currently receiving credit for those payments on their credit report. In a recent study by TransUnion, 70% of renters reported they would be more inclined to choose a property where landlords offered rent-payment reporting. This gives the rental housing industry the unique opportunity to create additional value for their properties and residents by offering rent-payment reporting. This reporting not only helps build a person’s credit history, but it also helps drive positive rental payment behavior and reduce delinquencies for property management companies. Trend #3: Technology, Technology, Technology Technology for the rental housing industry is projected to continue growing. There’ll be tech solutions offered for every aspect of property management, including: • Landlord communication • Energy conservation • Climate control • Security • Social communities • Fitness The top tech tools renters are requesting include: • Online payments • Free Wi-Fi • Charging and docking stations • Keyless door entry • High tech fitness centers • Outdoor heaters and fireplaces • Hot tubs It’s important to remember tech amenities for renters of all ages are best viewed as a revenue builder. This means they can often be offered for free or as a subscription service to tenants to generate additional streams of revenue to offset costs. Trend #4: New Rental Incentives Rental incentives have long been used to attract and retain tenants, but instead of offering a discount on rent, which was the industry standard, there’ll be a shift towards digital rewards, such as e-gift cards. Incentive budgets average $500–$1,000 per tenant, and products like Reward Link, an e-gift card incentive, offer property managers the ability to easily send digital rewards to tenants. This gives tenants instant access to a catalog of hundreds of top brands, so they can choose how they spend their incentive. Contact us to learn how Rewards Genius—our free, self-serve rewards portal—makes delivering the Reward Link to tenants easier than ever. +

Top 10 Ways to Spend Your Visa Prepaid Card®

Whether it was that extra project you took on at work, the surveys you’ve been completing, or the health goals you meticulously tracked in your insurance company’s phone app, you just earned yourself a digital Visa Prepaid Card®. Now that you have your reward in hand, having redeemed it for either a digital code or a physical card, the real fun starts. Check out ten of the most popular ways to spend a Visa Prepaid Card to get started: 10. Add it to any account that lets you store a balance—Amazon, Target, Starbucks, or Walmart, for example—so you can spend it whenever the mood strikes. 9. Donate to your favorite non-profit organization—every dollar counts! 8. Buy birthday gifts for friends and family throughout the year. 7. Redeem multiple cards at the same location to buy a larger ticket item. 6. Save it to give yourself extra spending money during the holidays. 5. Spend as you go: Coffee and a donut at Dunkin‘ Donuts or Starbucks; errands at Target and Best Buy; and dinner and a movie with Maggiano’s and Fandango. 4. Forgot to pick up pet food? Spend it at PETCO to get an extra treat for Fido or your feline companion. 3. Use it online or by phone to order delivery from your favorite restaurant. 2. Buy an item online and pick it up in store, saving yourself the cost and delay of shipping. 1. Need gas for your next road trip? Choose the physical card, making sure to order it a few weeks before your trip to ensure it arrives on time. No matter how you choose to spend your reward, you’re just five clicks away from fun—or groceries—but either way, you’re not paying because you’re using your Visa Prepaid Card. If you’re interested in offering a Visa Prepaid Card as part of your employee or customer rewards program, email us. Written by Carie Esquenazi Carie has worked as a Spanish customer-support specialist at Tango Card for almost a year making rewards more awesome to receive with every phone call and email she answers. +

Ways to Use e-Gift Cards in Marketo Smart Campaign

To hit key metrics, marketers need software that enables them to effectively communicate with prospects and customers—as well as ways to drive desired behaviors. That’s where Tango Card’s webhook comes in: connecting Marketo’s marketing automation software with digital gift cards. A smart campaign is the tool that powers Marketo’s program automation capabilities. Our webhook builds on those capabilities by enabling you to incentivize designated steps within those smart campaign with e-gift cards—increasing your ROI for programs, such as: • Referral programs • Customer-acquisition campaigns • Loyalty campaigns Referral Program If you’re asking current customers to refer new business, you’ll likely want to incentivize that behavior at some point—whether it’s when a sales call is scheduled or the contract is signed. Once you have that referral journey laid out in Marketo, our webhook lets you send a digital gift card as part of whichever step makes the most sense to incentivize within your referral program. Customer Acquisition New customer acquisition is often at the forefront of any marketer’s mind. To increase your chances of turning prospects into customers, you can incentivize the step—or steps—you’ve decided are most essential in a prospect’s journey by automatically sending a $10 Reward Link whenever the step is completed. Loyalty Campaign Keeping the customers you’ve already snagged—and upselling them on your other great product offerings—is key to meeting a company’s revenue goals. If you’re running a loyalty campaign to check in with customers and see how things are going, whether through a survey or phone call, incentivizing their response with an e-gift card can help increase the number of responses you receive. Just make sure to let them know in the preceding step that you’ll be sending a digital gift card to anyone who fills out the survey! Marketo already has the tools to drive prospect and customer behaviors, and our webhook makes it possible to further incentivize them. If you’d like to learn more about incorporating digital gift cards in your next smart campaign, email us or watch the webcast. Written by Cameron Johnson Cameron has been a member of the Tango Card team for three years. As a business development director, he’s built his expertise around Tango Card’s proprietary RaaS API as well as integrations with services such as Marketo and Zapier. He’s worked with companies of all sizes to help structure solutions that make rewards easy to send and awesome to receive. +

E-Gift Cards Improve Blood Donor Campaign Performance

For many years, a humanitarian organization has run incentive campaigns aimed toward blood donors during periods of significant supply shortages. We partnered with this organization to overcome the challenge of dealing with multiple gift-card vendors and to reinforce its message by providing branded communication via e-gift cards. The Challenge The organization relies on community donations to support its blood-donor program, using consumer incentive campaigns to achieve the following outcomes: • Drive program participation • Generate stronger loyalty bonds • Reach established program goals At the beginning of our partnership, donors targeted during an incentive campaign were motivated to give when they received e-gift cards that came with the organization’s branding and a personal message of thanks—as well as the donor’s choice of popular gift-card brands. Once this solution met core program requirements, the organization identified two additional needs: • Figure out how to further extend the value of its incentive budget • Offer intrinsically motivated donors a chance to accept or decline incentives After creating an in-house solution to give donors the option to claim or decline incentives, the organization decided the process was too time consuming and costly to manage for every incentive campaign. The organization turned to us to help increase efficiencies and provide donors with a seamless reward experience. Three-Pronged Solution We introduced a three-pronged solution to help the organization more efficiently manage individual donor campaigns while also providing insights into the top reward selections for various donor segments. Those solutions included the following: • A reward-acceptance option that allows the organization to reinvest unclaimed incentives • Administration portal with simplified processing, campaign-tracking, and customer-service tools • Fully branded reward experience We also developed and enacted a communications plan between us and the organization to quickly and accurately address donor inquiries. Results The organization reduced the cost of its blood-donor program’s incentives by approximately 50% compared to traditional incentives without an acceptance option. Because of these budget savings, the organization was able to run significantly more campaigns and quickly reduce blood supply shortages. What’s Next? For more information about how incentives can bolster participation in your next blood-donor campaign, email us. Written by Meagan Sarratt Meagan is Tango Card’s product marketing manager. She helps get the word out about Rewards Genius and why it’s the perfect product for anyone looking to simplify their rewards program. +

Kickstart Your Post-Close Relationship with the Perfect Closing Gift

Life as a realtor is so much more than selling: It’s hustling for your clients at every turn; building a network of contacts in your market; and ultimately, ensuring your clients feel welcome in their new home. You do all of this to secure the referrals and repeat business that grow your client base year after year. By taking the extra step to send a closing gift that goes beyond saying thank you to welcome your clients into their new home, you end on the type of high note that encourages just that. Let’s check out some of the qualities that make for a perfect closing gift: Make It Personal You’ve likely spent months working with a client by the time they close on their new home, which means you’ve gotten to know them well enough to give them something more than an empty Hallmark card and a branded keychain. By including a personalized note with your gift—something that can be easily done with the Reward Link—you’re ensuring your client feels like something more than a number. Consider Their Needs Clients are people first, which means they have different needs. That in turn means there’s rarely a one-size-fits-all closing gift that’ll serve everyone you work with. The family you helped close on the fixer-upper of their dreams—the one they can’t wait to start renovating—will likely need something totally different than the businesswoman who just bought her first condo. Tailoring your gift accordingly is the difference between a gift that goes untouched and one that’s used—and remembered—for years to come. Keep It Practical Clients want gifts they can use, which means that branded cutting board often ends up collecting dust in the back of their new kitchen cabinet. Give them something they can use—such as a gift card to a home-improvement store, a meal-delivery service for while they’re getting settled, or a furniture store to help them fill their new space—and they’ll be grateful for the thought you put into taking care of them even after closing. What’s Next Ultimately, a closing gift doesn’t do the hard work of selling and closing for you, but it does help ensure clients keep talking about you long after they close on their home. If you have any questions about how using digital rewards as closing gifts can help expand your business, email us. Written by Meagan Sarratt Meagan is Tango Card’s product marketing manager. She helps get the word out about Rewards Genius and why it’s the perfect product for anyone looking to simplify their rewards program. +

Tango Card acquires GiftCertificates.com

All of us at Tango Card are thrilled to announce we’ve officially acquired GiftCertificates.com (GC.com). It’s exciting news that makes us even more optimistic for the future of Tango Card. You can read the official announcement here, but for a quick look at the key factors that led to this acquisition, read further. Factor #1: A Long-Lasting Legacy GC.com was founded in 1997 as one of the first gift-card brand aggregators in the market. Started with the vision to bring together great merchant partners and make them available to consumers and businesses, GC.com built a successful and lasting company that’s taken care of its customers for more than 20 years. With this acquisition, Tango Card will add hundreds of customers and strategic-merchant relationships as well as an incredibly experienced and passionate team based in Omaha, Nebraska. Factor #2: An Involved Funding Partner Tango Card raised a round of funding in May 2018 from FTV Capital. This investment was more than just financial—FTV has since become a true partner to Tango Card equally focused in growing our market share in the B2B incentive-and-rewards space. In pursuit of that goal, FTV invested an additional $10 million in capital to help fund this acquisition. Factor #3: Market Growth The gift-card market has seen tremendous growth in past years—specifically in digital gift cards. Because of this pattern of growth, we believe our delivery platform and digital API can provide additional value to existing GC.com customers and that ultimately, we’ll be able to deliver better service, offer more options, and continue to grow. We’re excited to bring together Tango Card and GC.com, and we’re as focused as ever on doing a great job for our customers and brand partners. Combined, we now have 130 employees with offices in Seattle, Boise, and Omaha, which means we’re more able than ever to serve your needs. Press Release: https://www.prnewswire.com/news-releases/tango-card-acquires-giftcertificatescom-300793615.html Attributed: Nat Salvione Tango Card logo: GiftCertificates.com logo: +